What you can do with the tool:

• Establish a common understanding in the team about the experiences of customers with a company, product or service.

• "Moments of misery that affect the customer experience.

• Get a good understanding of all the customer's touchpoints.

• Close issues and gaps in customer interaction and realize a unique experience.

• Create a new and improved customer experience.

• Develop new products and services in a customer-oriented manner.